Partnership will develop algae production models

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California-based OriginOil Inc., which has developed a technology to transform algae into a competitor for petroleum, has formed a partnership with London-based StrategicFit, a strategy consulting firm with world-class analytical capabilities.
The partnership will focus on increasing the robustness of OriginOil's core algae productivity model by refining underlying assumptions and process logic, according to OriginOil. The life-cycle model will be the starting point for the project, as it shows that a properly sited industrial algae production system could be both profitable and beneficial, according to OriginOil. The knowledge and experience of StrategicFit will help OriginOil identify key opportunities and challenges involved in commercializing its technology platform.