Karen Johnson has joined Innovation Fuels as vice president of business development. Her primary responsibility will be to develop and manage sales and marketing relationships with customers and other partners on the local, regional and national level for Innovation Fuels' biodiesel products. Johnson will also execute the firm's feedstock and off-take strategies as well as build alliances in the public sector. She comes from Dallas-based Crossmark where she managed distribution, marketing and sales for Dannon, Inc. in the New York/New Jersey metro area.