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Whose Customer Is It, Anyway?

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By Ron Lamberty

October 15, 2018

Business Operations Markets 

FROM THE NOVEMBER ISSUE: Rob Lamberty of the American Coalition for Ethanol writes his column this month about marketing in the ethanol industry.

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RFA to offer free E15 webinar

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By Renewable Fuels Association

October 15, 2018

The Renewable Fuels Association has announced plans for a free webinar on Oct. 23 to discuss the recent proposal that will allow for year-round consumer access to 15 percent ethanol (E15).

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The U.S. Grains Council hosted the first ever Ethanol Summit of the Americas in fall 2017, bringing together officials from more than 15 countries to discuss current and future opportunities for ethanol. The impact of the event is still paying off.

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The EU introduced a new, harmonized set of fuel labels Oct. 12 to give drivers better information on the suitability of fuels for their vehicles. The labels will help avoid misfueling and inform drivers, according to the European Commission.

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Casey's General Store has unveiled a partnership with Prime the Pump, a Growth Energy partner and nonprofit organization. Casey's will expand its offering of E15 to potentially more than 500 of its locations over the next few years.

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Eleven markets have announced significantly expanded or completely new national ethanol policies in the last year—a momentous shift toward global ethanol adoption, according to the U.S. Grains Council.

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Supporters of the ethanol industry are speaking out to commend President Trump for his support of E15 and applaud news that the U.S. EPA is beginning a formal rulemaking process to allow year-round sales of E15.

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The International Energy Agency released its Renewables 2018 market analysis on Oct. 8, predicting that fuel ethanol will account for two-thirds of the worldwide growth in conventional biofuels between 2018 and 2023.

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More Canadian cattle feeders are well aware of the opportunity to feed U.S. corn and DDGS and are becoming more knowledgeable about pricing and logistics, in large part due to work completed by the U.S. Grains Council.

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Growth Energy has released a new television ad stressing the vital role ethanol plays in rural America's economy and asking Congress to support making E15 year-round a reality.

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Leaders from the United States and South Korea signed an updated United States-Republic of Korea Free Trade Agreement (KORUS) on Sept. 24, a move welcomed by the U.S. Grains Council, a long-time partner with the Korean feed and livestock industries.

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New data released by the U.K. government shows the country increased its overall consumption of liquid biofuels during the second quarter of 2018. Consumption of ethanol, however, was down slightly.

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The 2018 Crappie Masters Tournament Trail concluded last week in Missouri. For the second consecutive year, the Renewable Fuels Association and the National Corn Growers Association sponsored the national fishing tournament.

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On Oct. 2, Growth Energy announced the launch of a new consumer-facing website for Unleaded 88 fuel: Unl88.com. Unleaded 88 is the unified brand identify for E15. The website features information on Unleaded 88 and its benefits.

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Utilizing Market Access Program funds, the U.S. Grains Council's Western Hemisphere Office has opened up a new market for U.S. dried distillers grains with solubles (DDGS) in Ecuador by working directly with a major buying group.

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On Sept. 27, the California Air Resources Board approved several amendments to the state's Low Carbon Fuel Standard, including one that sets a new carbon intensity target for fuel sold within the state.

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On Oct. 1, the U.S. government announced it has reached a new trade agreement with Mexico and Canada that will replace the North American Free Trade Agreement. The new agreement is named the U.S.-Mexico-Canada Agreement.

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OPINION: Brown drops an easy climate win in California

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By Mike Lewis, Pearson Fuels

September 27, 2018

On Sept. 21, California Gov. Jerry Brown vetoed AB 558, a California bill authored by Assemblymember Sharon Quirk-Silva that was designed to better leverage California's fleet of flex-fuel vehicles (FFVs).

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Ethanol provides a win-win for domestic stakeholders in Vietnam and the U.S. ethanol industry, as recently discussed during the first U.S. Grains Council biofuels conference conducted in the country.

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Representatives of the RFA, Growth Energy and ACE were among those who testified at a Sept. 25 public hearing on a proposed rule to set new fuel economy and tailpipe GHG standards for model year (MY) 2021-2026 vehicles.

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USGC: US ethanol exports set new record

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By U.S. Grains Council

September 25, 2018

Partnering with the RFA, Growth Energy and USDA's FAS, the USGC has been able to help promote corn ethanol sales globally for a new export record in marketing year 2016/2017 of nearly 1.4 billion gallons.

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A new study by researchers at Iowa State University's Center for Agricultural and Rural Development has determined current trade disruptions are having a significant impact on the state's economy, including its ethanol industry.

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USGC: DDGS market continues to diversify

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By U.S. Grains Council

September 24, 2018

Major market disruptions dominate the headlines and often spur negative price trends, but buyers around the world continue to expand purchases of U.S. DDGS, according to data from the USDA and analysis by the USGC.

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Fuel ethanol would benefit South Korea's economy and environment, but the nation currently lacks a national blend mandate. A September trade team, organized by the USGC, offered South Korean decision-makers information on ethanol's benefits.

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UNICA, the Brazilian sugarcane industry association, has announced sales of hydrous ethanol set a new bi-weekly record during the second half of August, reaching 1.05 billion liters (277.38 million gallons).

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The summertime restriction of E15 sales lifted on Sept. 16, allowing customers across the nation to once again access the fuel blend. Representatives of the ethanol industry are working to ensure barriers to year-round sales will be lifted soon.

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On Sept. 11, Virgin Australia announced the successful completion of a trial to deliver sustainable aviation fuel through Brisbane Airport's general fuel supply system. Biojet used during the trail was supplied by Gevo Inc.

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The U.S. Energy Information Administration has released the September edition of its Short-Term Energy Outlook, increasing its forecast for 2018 ethanol production, but lowering its estimate for 2019 production.

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FROM THE OCTOBER ISSUE: Amendments to California's Low Carbon Fuel Standard could lead to favorable changes for the ethanol industry.

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UNICA, the Brazilian sugarcane industry association, has announced sugarcane mills in the country's south-central region sold 1.34 billion liters (353.99 million gallons) of ethanol during the first half of August, up 20.32 percent from last year.

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