Heating expo keynote speaker highlights challenges for industry
The 2012 Northeast Biomass Heating Expo in Saratoga Springs, N.Y., March 21-23 featured a keynote address that shed new light on the challenges facing the industry. Carlton Owen, president and CEO of the U.S. Endowment for Forestry and Communities, told the crowd that typical problems such as project finance or feedstock availability, are simply local weather events. Those events, he said, are not the real challenges facing the industry.
Instead, Owen referenced three areas that present the biggest challenges for the biomass thermal industry. The first, he said, is that the industry has too many voices. Owen, a veteran of the forest industry, said the biomass sector is doing exactly what the traditional forest sector has done. The forest industry has roughly 440 associations that represent it, and he noted most voices, while important, are too small and underfunded.
The second challenge facing the industry, he explained, is that many are letting the perfect stand in the way of the good. As an example, Owen pointed to a biomass energy project his endowment is funding in Georgia. Proponents of the $60 million project say the biomass power station is not as efficient as it could be. But it is creating jobs in the county, he said. “We need to grow the industry,” he added.
And the last challenge of the industry Owen discussed is the fact that many are focusing on what and how, not why. Biomass companies need to align themselves and their message to customers with the values of their audience. That message, he added, should be about forest and job retention.
In addition to his sentiments regarding the real challenges facing the industry, Owen said woody biomass projects need to be right-sized to the resource and to the community in which they will operate.
Along with Owen’s address, the opening morning of the Northeast Biomass Heating Expo, hosted by 24 different biomass-based entities and organizations from both the public and private sectors, also included remarks from Frank Murray, president and CEO of the New York State Energy Research and Development Authority (NYSERDA). He referred to the organization as the mini DOE.
Murray reminded the audience that although the Northeast is unable to heat with natural gas in most places, and that one-third of the homes are heated with heating oil, there are no quick fixes or silver bullets to provide alternatives. The challenges Murray pointed out for biomass-based thermal applications include competition with low-sulfur diesel heating oil. He also said that biomass heating systems are a part of New York’s future heating supply.
Through a partnership between NYSERDA and the U.S. EPA, Murray said his team is developing a test method for staged combustion thermal storage units, a project he said is emphatically supported by wood pellet boiler manufacturers. Several boiler manufacturers have already supplied their boilers for testing. In addition to the boiler testing, NYSERDA is developing a pneumatic pellet delivery truck that he said will help craft a best practices guideline for pellet-based heating systems.
For more on the event, go to www.nebiomassheat.com